The smooth handling of visitor flows and exhibitor coordination is crucial to the success of model building trade fairs. Model building trade fairs, especially those that focus on the exhibition of plastic models, are special events with special requirements in terms of the Software Besuchermanagement. 

From the organization of exhibition logistics to targeted visitor guidance, numerous factors must be taken into account to ensure an optimal trade fair experience. This article explains how specialized visitor management software can significantly increase the efficiency and quality of such trade fairs.

Specific requirements of model building trade fairs

Visitor profiles and interest groups

Model building trade fairs attract a wide range of visitors, including passionate collectors, model building enthusiasts, hobbyists and industry professionals. These interest groups have different expectations and needs that need to be specifically addressed by the visitor management software. While collectors may be interested in rare or limited edition models, professionals are looking for new trends and innovative techniques in model making.

Exhibition logistics for Plastic Models

The logistics of exhibitions at model making fairs are particularly challenging, as it is not only about presenting the models attractively, but also ensuring that they are well protected and that visitors have enough space to view the exhibits from different angles. The placement of the models must be carefully planned to ensure optimal visibility while not restricting visitors’ freedom of movement.

Well thought-out exhibition logistics also require consideration of safety aspects, especially when valuable or fragile models are involved. Here, visitor management software can provide valuable support by helping to plan and implement the exhibition space, direct visitor flows and ensure that the exhibits always appear in the best light.

Functions of the visitor management software

Digital registration and check-in

One of the basic functions of any modern visitor management software is digital registration and check-in. For model building trade fairs, this means that visitors can buy their tickets online and register in advance, which significantly speeds up the check-in process on the day of the event. By using QR codes or NFC technology, visitors can quickly and easily gain access to the trade fair without having to stand in long queues.

Guided tour of the exhibition areas

Efficient visitor guidance is crucial to ensure that all exhibition areas at the trade fair are optimally frequented. Visitor management software can help to analyze and control visitor flows, for example by providing interactive maps and directions that show visitors where the exhibition areas of most interest to them are located.

In addition, certain areas of the trade fair can be specifically advertised to draw visitors’ attention to less frequented areas. This not only contributes to an even distribution of visitors, but also increases the visibility of all exhibitors.

Optimization of the model presentation

Digital information boards and product descriptions

The presentation of plastic models can be significantly improved through the use of digital information boards and product descriptions. These boards can be placed directly next to the models and provide visitors with detailed information about the respective model, its history, the materials used and construction processes. In addition, multimedia content such as videos or 3D animations can be integrated to make the presentation even more vivid.

By connecting to the visitor management software, these information boards can also display personalized content based on the interests of the respective visitor. For example, collectors receive specific information on limited editions, while experts are shown technical details and building instructions.

Interactive maps for exhibition spaces

Interactive maps are an indispensable tool for navigation at large trade fairs. They help visitors to quickly find their way around and locate the exhibition areas that are of most interest to them. Visitor management software can provide such maps that can be used on both mobile devices and stationary kiosks.

These maps can be updated in real time, for example to indicate particularly busy areas or to promote special promotions and events at the trade fair. This not only makes it easier to find your way around, but also encourages visitor engagement.

Data analysis for trade fair organizers

Visitor statistics and hotspot analysis

For trade fair organizers, detailed visitor statistics are invaluable for evaluating the success of the event and better planning future trade fairs. The visitor management software collects data on which areas of the trade fair were most frequented, how long visitors spent in certain zones and which models aroused particular interest.

A hotspot analysis makes it possible to identify the most popular exhibition areas and use these findings to optimize exhibition logistics and presentation. This enables organizers to ensure that future trade fairs are tailored even more specifically to the interests of visitors.

Collecting feedback on plastic models

In addition to quantitative data, qualitative feedback is also very important. The visitor management software can offer visitors the opportunity to provide feedback on the exhibited plastic models directly on site or after the trade fair. This feedback can be collected in the form of ratings, comments or surveys and provides valuable insights into the perception of the models and visitor satisfaction.

This feedback can be used not only by the organizers to improve the trade fair, but also by the exhibitors, who receive valuable information on how their models are received by the public and where there may be room for improvement.

Networking of exhibitors and visitors

Matchmaking functions

Another highlight of the visitor management software is the ability to connect exhibitors and visitors in a targeted manner. Matchmaking functions allow visitors to be suggested suitable exhibitors based on their interests. This makes it easier for visitors to find exactly the offers that are relevant to them and helps exhibitors to reach their target group more effectively.

This function is particularly beneficial for trade visitors or retailers, as it enables them to find potential business partners or suppliers in a targeted manner. Matchmaking increases the efficiency of trade fair visits and helps to make valuable contacts.

Digital exchange of contact information

The exchange of contact information between visitors and exhibitors is of great importance at model making trade fairs. The visitor management software makes it possible to organize this exchange digitally by allowing business cards or contact information to be exchanged directly via the software. This is not only more environmentally friendly than the traditional business card exchange, but also more efficient and secure.

Visitors can store their contact details directly in the software and share them with exhibitors by scanning a QR code or using a simple NFC connection. This makes it easier to make contact after the trade fair and ensures that no valuable connections are lost.