Digitalization has affected almost all areas of life in recent years, and museums are no exception. Especially in niche areas such as the exhibition of plastic models, digital solutions offer enormous opportunities to enrich the visitor experience and increase operational efficiency at the same time. A central role is played by the integration of visitor management software, which makes it possible to optimize digital tours through the museum and create personalized experiences. This article looks at the various aspects of digital museum tours and the benefits of integrated visitor management software.

Conception of digital museum tours

Interactive elements for plastic model exhibitions

The integration of interactive elements is an essential part of modern digital museum tours. In the world of plastic models, which are often made with attention to detail and precision, interactive displays and multimedia stations can offer visitors deeper insights into the creation and history of the models. For example, touchscreens can be placed next to the exhibits, allowing visitors to browse through picture galleries, watch video recordings of construction processes or view 3D models from different perspectives.

These interactive elements not only bring the exhibition to life, but also offer the opportunity to present complex content in an appealing and easy-to-understand way. Younger visitors in particular, who have grown up with digital media, appreciate this type of knowledge transfer and are thus more involved in the exhibition experience.

Personalization of the visitor experience

Another advantage of digital museum tours is the possibility of personalization. With the help of visitor management software, the interests and preferences of visitors can be recorded at the time of booking or registration and used to design the tour. For example, a visitor who is particularly interested in historical models can be given a tour that emphasizes this focus, while another visitor who prefers modern or futuristic models is guided through the exhibition accordingly.

However, personalization goes even further: through the use of mobile apps or wearable devices, visitors can receive additional information and recommendations during their tour that are tailored to their individual interests. This makes the museum visit a unique experience that is tailored to the needs of the individual visitor.

Functions of the integrated visitor management software

Digital ticketing and access control

One of the central functions of the visitor management software is digital ticketing, which simplifies the entire process from booking to admission and tracking. Visitors can conveniently purchase their tickets online and receive them in digital form, which is scanned at the entrance to the museum. This reduces waiting times and facilitates access, especially for large numbers of visitors.

Digital access control not only ensures a smooth process at the entrance, but also makes it possible to monitor the museum’s capacity in real time and take measures to manage visitor flows if necessary. In addition, special access rights can be defined for certain exhibitions or events in order to regulate access to exclusive content.

Visitor tracking and analysis tools

Visitor tracking and the associated analysis tools are essential components of modern visitor management software. Tracking enables museum operators to understand exactly which exhibition areas are particularly busy and how long visitors spend in each room. This data is valuable for identifying bottlenecks and guiding visitor flows in a targeted manner.

In addition, the analysis tools enable a detailed evaluation of visitor behavior, which can be used for the future planning and design of exhibitions. For example, particularly popular exhibits can be highlighted or less popular areas can be advertised in a targeted manner to arouse the interest of visitors.

Optimization of the exhibition presentation

Augmented reality for plastic models

Augmented reality (AR) is an innovative technology that has the potential to take the visitor experience in plastic model museums to a new level. By integrating AR, visitors can use their mobile devices to access additional information about the models on display or view them in an augmented reality. For example, a historical model could be shown in its original environment through AR, or a modern model could be visualized with different paint jobs and modifications in real time.

This interactive level not only makes the exhibition more exciting, but also allows visitors to delve deeper into the world of plastic models and develop a better understanding of the models and their context.

Digital information boards and multimedia stations

Digital information panels and multimedia stations are other important tools for optimizing the presentation of plastic models in the museum. These panels can display dynamic content that provides visitors with additional information beyond the usual labeling. Videos, animations or interactive quizzes can enrich the exhibition and deepen visitors’ understanding.

Multimedia stations also offer the opportunity to provide deeper insights into the world of model making, for example by showing interviews with the builders of the models or explaining special techniques and materials used in their production.

Visitor flow management in the museum

Managing visitor flows

The management of visitor flows is particularly important in busy museums to ensure a pleasant visitor experience and avoid overcrowding. With the help of visitor management software, visitor flows can be monitored and controlled in real time. This can be done by dynamically adjusting routing or by providing targeted information on alternative routes or less frequented exhibition areas.

In addition, visitor groups can be segmented according to certain criteria such as interests or age and guided through the exhibition accordingly in order to achieve the most even distribution possible and minimize waiting times.

Capacity management for showrooms

Capacity management is another critical aspect of visitor flow management. Visitor management software makes it possible to monitor the utilization of individual exhibition spaces in real time and, if necessary, take measures to regulate visitor numbers in certain areas. This can be done through time-controlled access controls or by displaying capacity information at the entrances to the exhibition rooms.

Efficient control of room capacity ensures that all visitors have sufficient space to view the exhibits in peace, while ensuring safety and comfort.

Data-based museum design

Evaluation of visitor interests

The evaluation of visitor interests plays a central role in the continuous optimization of museum offerings. By analyzing the collected data, museum operators can better understand which topics and exhibits are most popular with visitors and which may arouse less interest. These insights can then be used to tailor future exhibitions to the interests of visitors and adapt the offering accordingly.

Customization of exhibitions based on feedback

Collecting and evaluating visitor feedback is another important aspect of data-based museum design. The visitor management software can offer visitors the opportunity to provide direct feedback on the exhibitions, be it through surveys, ratings or comments. This feedback is valuable for identifying weak points and making targeted improvements.

In addition, the feedback can be used to create personalized recommendations for future museum visits, which strengthens visitor loyalty to the museum and increases satisfaction.